The Story of Bellr
Greener Living, Delivered Sustainably
How We Started...
Originally known at Pettle, the story started at our kitchen table during the 2020 lockdown with one clear idea: to make it easier to buy houseplants online in a way that feels personal, straightforward and sustainable. We’re Josh Novell and Sam Prince, two friends with very different backgrounds, one in garden retail and the other from reality television, but both with a shared passion for plants and greener living.
We noticed that many plant shops online were overpriced or overcomplicated. We wanted to change that by offering high-quality, healthy indoor plants that are packed with care and delivered fast. The next morning, we began building Bellr.
Where We Are Now...
Today, Bellr is an eco-friendly plant shop offering fresh, healthy houseplants that we source directly from experienced Dutch growers. We hold all stock ourselves, carefully inspect every plant before it leaves us and never rely on drop-shipping. Our plants are packed by hand in custom-designed, recyclable boxes that took months to perfect. Each order is sent with express delivery to keep your plant safe, secure and in top condition when it arrives.
We believe in keeping things simple. Whether you're buying your first plant or adding to your collection, we want you to feel confident. That’s why we offer honest houseplant care advice and support, even if your plant didn’t come from us. Healthy plants create happy customers and that’s what keeps Bellr growing.
Behind the scenes we are part of the Polhill Garden Centre family, a trusted and established garden centre since 1964. We believe your home and garden deserve the best, and with our convenient online platform and Polhill's expert know-how, finding the perfect houseplants has never been easier.
Our Mission
Sustainability is at the heart of everything we do. All our packaging is recyclable and our pots are either made from reused materials or produced in wind-powered factories. We believe sustainable houseplants should be more than just a label, it should shape how we work.
Since those early days, Bellr has grown into a trusted name for indoor plant delivery in the UK. We are proud of the journey so far and even more excited about what’s to come. Whether you’re just starting out or already obsessed with all things leafy, we’re here to make your space greener, in a way that works for you and the planet.